Reasons Portable is not big yet in the music industry.

Portable's biggest streaming records are "Tony Montana" (collaboration with Skepta) and "Zazoo" (collaboration with Olamide). They are big because they feature established artists with established platforms pushing them.

Davido gave him good advice: get signed to Empire Music so you get a huge advance and a structure for your music. That's how Davido turned into a bad person.

His words: "You’re signed to Sony Music, but you’re giving me bad advice in America to get signed to Empire and collect an advance. The same Grammy you’re chasing is what I’m also chasing.”

Bro doesn't even know that the success of most artists is dependent on distribution deals, and a Sony Music deal might not come soon or anytime. The same Empire distribution deal he is talking about gave Burna Boy a Grammy, and the same Empire distribution deal also got Asake and Olamide Grammy nominations. Sony Music is not a guarantee you will get nominated for a Grammy. If you create a good and popular sound, you will be nominated for a Grammy irrespective of the label you are signed to.

As an emerging artist, you can be anything you want to be, but don't be ignorant. Also, know your real worth, don't underestimate yourself, and don't ever overate yourself.

- written by Obama Naija